Supporting everyday progress

Progress looks different for everyone. It could mean thinking more clearly, feeling calmer, sleeping better, having more energy, or simply being better able to do the things that matter to you.

Where it started

It started with a small question

Nooroots was founded from a curiosity about how small daily habits can influence the way we think, feel and function. We believe meaningful progress doesn’t need to feel forced, and that nature and science can work together to support it.

That curiosity led us to one belief.

What we believe

There’s no such thing as a universal supplement

While other companies often take a one-size-fits-all approach, we understand that people take supplements for different needs, and we have created a range of products to best help with those needs.

So every ingredient has to earn its place.

How we choose

Chosen on the evidence

Using the most up-to-date scientific and clinical findings is essential during product research and development. Core ingredients are selected and evaluated on their overall health impact: the positive changes in a study group that can be attributed to a specific plant extract, vitamin or mineral.

Key assessment factors include the number of participants studied, use of a placebo, randomisation, peer review, and studies that withhold treatment information from participants or researchers to reduce bias.

Once an ingredient is chosen, we make it with care.

How we make it

From root to capsule

Ethically sourced

Plant-based ingredients, free from artificial fillers, colours, allergens, GMOs and animal by-products, and never tested on animals.

Inspired by nature, backed by science

Each ingredient is selected for the quality of its evidence, its safety and what our brains actually need.

Quality first

Quality checks at every stage, from ingredient sourcing to capsule polishing to the final quality control check.

British manufacturing standards

Manufactured in England, in line with Food Standards Agency and Department of Health rules, then sent in fully recyclable packaging.

Behind every step are six values.

What holds it together

Our values

Transparency

Of where our ingredients are sourced from and their environmental impact.

Trust

Effective doses, real people, real stories, real results.

Quality

Providing best-in-class ingredients and never compromising on quality.

Innovation

Using cutting-edge research to develop novel nootropic formulas and products.

Evidence

Using the most up-to-date scientific and clinical findings to support our claims.

Education

Sharing proven brain care tips, tricks and tactics to get the most from Nooroots.

Who it’s for

Made for every kind of progress

Today, Nooroots researches and develops supplements to support a range of cognitive and physical needs. Our aim is simple: to help people feel and function at their best, and make meaningful progress towards whatever matters to them.